This week, HP announced that effective February 19, 2014, we will provide firmware updates through the HP Support Center only to customers with a valid warranty, Care Pack Service or support agreement.
This decision reinforces our goal to provide access to the latest HP firmware, which is valuable intellectual property, for our customers who have chosen to maximize and protect their IT investments. We know this is a change from how we’ve done business in the past; however, this aligns with industry best practices and is the right decision for our customers and partners.
I've had a terrible time with a brand new $700 printer we just bought from them. After spending a few hours troubleshooting with them, they still refused to send someone to fix it. They said we could continue troubleshooting or I could return for a replacement. I am returning it, but not for another HP. Can you imagine Apple only providing firmware updates if you are inside of your warranty?
Link via @thunderkeys.