What will it take to get there? The short answer is a new commitment from Apple to this product line, and a willingness to reexamine the company’s entire approach to date. For instance, I’m not entirely sure it’s in the best interest of the iPad to be tied so closely to the iPhone. Ultimately, a more aggressive branching of the iPad’s operating system away from the iPhone’s operating system may be necessary. Doing so may be the only way that Apple starts to answer the critical questions at the heart of the line: “What, exactly, is unique about the iPad? What can it do better than any other device? And why can’t customers live without it?”
The question that Fraser Speirs and I keep having over iMessage is why is the iPad Air 2 so powerful? There has to be something else coming from a software perspective.