As we explore in the show, I think this is exactly where Apple is at right now. Insurgent Apple didn't do product roadmaps. Underdog Apple didn't make future commitments. Revolutionary Apple didn't make lifecycle support guarantees. We explore the possibility that it's time for Apple to start doing some of this.
Won't Apple join the league of ordinary companies? Maybe they have to do it anyway.
'Cause they won.
As Apple continues to grow in Enterprise and Education, their customers will want to be kept in the loop on drastic changes. It's hard to be the dominant player and continue acting like the disruptor.