But it wasn’t all easy going, Libin says that they struggled with it for the first couple of weeks. He used iOS 7 on his primary devices and they tried to get a feel for “what the platform wanted to be, what it wanted us to do,” he says. The main challenge, says Libin, was time, because it was such a massive change. “It was probably the hardest project we’ve done.”
And the project, says Libin, will be seen by more people in a shorter period of time than any release before it. Windows and Android take a year or more to change that many people’s personal platforms. “It’s unheard of in 24 hours,” he says.
Libin also cites the 64-bit architecture as very important for Evernote’s future apps, as it will allow them to do more stuff on the client side, rather than server side. Evernote is also using Airdrop and has more plans for it and iBeacon to add features for users
Apple is focused on making its platform the very best for developers and end users in 2013 and in 2018. These are the type changes you can make when you control the hardware and software. Google is having to side-step carriers and OEMs to try to get folks on the most recent version of Android.