I am not a fan of reading and probably never will be. I really have a hard time calming my brain down long enough to focus on anything longer than a magazine article. I used to blame it on playing video games growing up, but I really think it's just the way my brain is hooked up. I discovered Audible.com in 2003 and fell in love with audiobooks. I don't know why, but my brain likes to learn audibly. I always did a lot better in classes that were lecture style in school, so this makes a lot of sense. I don't have to try to force myself to learn by reading, but rather I can focus on allowing myself to learn the way I naturally like to learn.
During my senior year of high school, I had to read The Great Gatsby for my english class. I was bored to tears and struggled to get through it. In 2005, I listened to the audiobook and loved it. With two young children, I don't have near as much time to read as I did before having kids (even if I did enjoy it). Audiobooks can be listened to while folding laundry, driving to work, or cutting the grass. When we finally get our kids asleep, my wife and I are usually pretty tired. Reading is not generally an activity that you can do at 10:00 PM after a full day of work, playing with your kids, and cleaning the house. Audiobooks are perfect for this stage of my life. As my wife and I finish up our day by putting away laundry or cleaning up the kitchen, I can 'read' a few chapters of the book currently loaded on my iPhone.