The Return Of Yahoo's Relevance For iOS Users

The Apple/Google breakup has caused a lot of controversy over the past few years. Google has gone from having YouTube and Google Maps being built into the iPhone to basically enjoying Gmail as a one-touch setup option on the Mail app. Who is benefiting from this breakup? Yahoo has taken this opportunity to expand their partnership with Apple on a number of content services. Yahoo powers the iPhone weather and stocks apps (this isn't new to iOS 7). They also provide the sports data through Siri integration (along with one tap access to the Yahoo Sports app). Yahoo search (in Safari) is unique in that it's the only one of the built in search engines that opens Apple maps when an address is clicked on. For this reason alone, I have switched to it. I recently picked up a quality @yahoo.com email address from their plan to let unused email addresses be recycled into production again. I've also recently started using Flickr again. Over the course of a few months, I've gone from using 1 Yahoo service (their sports app for iOS is the best on the App Store) to slowly seeing myself using more and more of their services. Yahoo is making a lot of strides with their products and I think Marissa Mayer has them on the right track for future success.