How to Fix iPad Magazines

There has been a lot of discussion recently on the state of iPad magazines.  I’ve got a simple solution:

1.  Build your magazine as an app

2.  When I launch it, I want to see a table of contents (Who needs a cover for a digital magazine?)

3.  Let me tap on an article to download it (for offline use) and read it

4.  Include a ‘download all’ button at the bottom of the table of contents

5.  Include a lot fewer pictures (unless the article warrants it)

That’s it.  Think of it as a simple Instapaper version of your website.  I want a lot more writing and a lot less fluff.